A freelance writer's quick tips.
Have you ever tried writing your own marketing material only to throw several crumpled pieces of paper into the trash? Or perhaps you’ve just sat and stared at a blank screen for hours. Or maybe you don’t even have the time to sit down let alone write anything for your business. Whether writing is not your forte or you just don’t have the time, a copywriter can really come in handy when you’re looking for engaging copy.
Here’s how hiring a copywriter can benefit you:
This past Friday one of my consistent clients came to me with a new copywriting project. She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material. This is simply not the case, and yet plenty of people confuse press releases with marketing material. My copywriter friends tell me they run into the same problem with their clients. So let me take a moment to explain the difference.
Tooting your own horn. Singing your own praises. Writing your own bio. The majority of my clients that have sought out a copywriter to write their personal or corporate bio are afraid of sounding arrogant. And they’re right to be wary; there’s a fine line between communicating your successes humbly like a fine piccolo solo and trumpeting emphatically about your achievements like a New Orleans brass band. There’s a bit of an art to writing an effective, engaging bio that keeps the blaring to a minimum.
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