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	<title>Copywriter To The Rescue&#187; Copywriter&#8217;s Quick Tips</title>
	<link>http://www.writingtotherescue.com/copywriter</link>
	<description>A freelance writer&#039;s quick tips.</description>
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		<title>How To Create A Website That Grips And Sticks</title>
		<description><![CDATA[I recently had a mid-sized business hire me to write their quarterly external newsletter, which they were hoping would create a stronger client bond.  Part of my research to get to know them better was to review their website.  Pretty standard process. But when I typed in their URL, I was appalled by what I [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/how-to-create-a-website-that-grips-and-sticks/</link>
			</item>
	<item>
		<title>How Newsletters Can Boost Your Business</title>
		<description><![CDATA[Okay, dear readers, it’s time for some tough love. Ready? Stop putting off your company newsletter. Whether you tried to do one, felt overwhelmed and gave up, or you’ve never believed that a well-constructed, well-written newsletter can benefit your business, it’s time to put all doubts aside and get started. Still feel a pit in [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/how-newsletters-can-boost-your-business/</link>
			</item>
	<item>
		<title>How A Press Release Can Help You With Crisis Management</title>
		<description><![CDATA[Ah, the press release. It’s one of the top requests from my clients when they want to generate interest in their businesses and traffic to their websites. With new product launches, expanded services, big campaigns landed, there’s always a newsworthy wave to ride those releases upon.  But I recently encountered a client who used press [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/how-a-press-release-can-help-you-with-crisis-management/</link>
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		<title>Top Five Myths About Content Articles</title>
		<description><![CDATA[Content articles can be a great way to generate traffic to your website, if you write and use them properly.  On the flip side, if you don&#8217;t follow a few simple rules, they can actually hurt your business.  Here are the top five myths about content articles.  Pay attention: 1. Articles don&#8217;t have to be [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/top-myths-content-articles/</link>
			</item>
	<item>
		<title>How This Copywriter Can Read Your Mind</title>
		<description><![CDATA[The question: &#8220;How will you know what I want? Can you read minds or something?&#8221; A potential client posed this question to me this morning.  Putting the marketing pieces together for his new start-up gourmet gift company had put him in some precarious positions with previous copywriters. As it happens, the last fella he collaborated [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/how-this-copywriter-can-read-your-mind/</link>
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	<item>
		<title>Why Size (of your business) Doesn&#8217;t Matter</title>
		<description><![CDATA[&#8220;I&#8217;m afraid I can&#8217;t afford you.&#8221; A potential client said this to me today during our initial phone call before I gave him a bid.  It&#8217;s not the first time I&#8217;ve heard this, but every time I do, it strikes me as a little bit funny that I, Robin Dale Meyers, Copywriter, who towers at [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/why-size-doesnt-matter/</link>
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		<title>Confusion Clean-up: Website Copy vs. Website Content</title>
		<description><![CDATA[Yesterday I spoke with a potential client who needed a writer with expertise in website copywriting.  Or did he need an expert in content writing?  He wasn&#8217;t exactly sure.  He was creating a website for his start up company and knew it was important to have good copy and plenty of original content.  But he [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/confusion-clean-up-website-copy-vs-website-content/</link>
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		<title>Communication Breakdown</title>
		<description><![CDATA[Have you ever received an email from a colleague or client that just rubbed you the wrong way?  Maybe it was a one line response to a lengthy email you sent.  Maybe it was a detailed response that read like a criticism of all your latest efforts. Maybe it simply sounded sarcastic, blunt or indifferent. [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/communication-breakdown/</link>
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	<item>
		<title>Getting To The Point. Now.</title>
		<description><![CDATA[Thanks to the Internet, your business is right at your potential customers&#8217; fingertips.  But so is your competition. Five or ten years ago, you had at least 30 seconds to grab attention. But as our information-seeking brains adapt to the infinite opportunities slung at us on the web, that small window has shrunk to the [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/getting-to-the-point-now/</link>
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	<item>
		<title>Giving Your Copy A Face Lift</title>
		<description><![CDATA[It&#8217;s unavoidable.  Eventually your marketing copy will get old, showing signs of aging that are as frightening as that first gray hair or laugh line.  It&#8217;ll wrinkle and sag where it used to be fresh and crisp; it will become outdated, no longer reflecting the true essence of your business. While I don&#8217;t necessarily condone [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/giving-your-copy-a-face-lift/</link>
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		<title>A Copywriter&#8217;s Guide To Time Management</title>
		<description><![CDATA[Almost every time I begin working with a new client, they stress how little time they have to do everything they need to do, especially if they&#8217;re running a small business. Lack of time is often one of the reasons they&#8217;ve decided to work with a copywriter in the first place. But even large corporations [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/a-copywriters-guide-to-time-management/</link>
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		<title>How To Structure Your Website Copy</title>
		<description><![CDATA[Today I had a new client come to me for help with her website copy.  She has a brand new business and wasn’t sure what to include on her website or what pages she needed.  She sought a professional copywriter to help her structure and write the content for her website and I was pleased [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/how-to-structure-your-website-copy/</link>
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		<title>Why You Should Hire A Copywriter</title>
		<description><![CDATA[Have you ever tried writing your own marketing material only to throw several crumpled pieces of paper into the trash?  Or perhaps you&#8217;ve just sat and stared at a blank screen for hours.  Or maybe you don&#8217;t even have the time to sit down let alone write anything for your business.  Whether writing is not [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/why-you-should-hire-a-copywriter/</link>
			</item>
	<item>
		<title>Marketing Material vs. Press Releases</title>
		<description><![CDATA[This past Friday one of my consistent clients came to me with a new copywriting project.  She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/marketing-material-vs-press-releases/</link>
			</item>
	<item>
		<title>How To Write An Effective Bio</title>
		<description><![CDATA[Tooting your own horn.  Singing your own praises.  Writing your own bio.  The majority of my clients that have sought out a copywriter to write their personal or corporate bio are afraid of sounding arrogant.  And they&#8217;re right to be wary; there&#8217;s a fine line between communicating your successes humbly like a fine piccolo solo [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/how-to-write-an-effective-bio/</link>
			</item>
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		<title>Protecting Your Online Content</title>
		<description><![CDATA[Last week, a former client of mine contacted me in a panic.  She had discovered quite by accident that a competitor had stolen her website copy; the very copy she had hired me to write for her.  With only a few word changes to cover the difference in their services, the copy was identical.  She [...]]]></description>
		<link>http://www.writingtotherescue.com/copywriter/protecting-your-online-content/</link>
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