Tooting your own horn. Singing your own praises. Writing your own bio. The majority of my clients that have sought out a copywriter to write their personal or corporate bio are afraid of sounding arrogant. And they’re right to be wary; there’s a fine line between communicating your successes humbly like a fine piccolo solo and trumpeting emphatically about your achievements like a New Orleans brass band. There’s a bit of an art to writing an effective, engaging bio that keeps the blaring to a minimum.

