Aug 17th, 2010
by Robin Dale Meyers.
I recently had a mid-sized business hire me to write their quarterly external newsletter, which they were hoping would create a stronger client bond. Part of my research to get to know them better was to review their website. Pretty standard process. But when I typed in their URL, I was appalled by what I saw.
Not only was the design lacking, but the copy was choppy and uneven. Chunks of copy covered the page like blobs of paint that had fallen unintentionally from a paint brush. The copy that was there was too lengthy and vague; had I not already talked to the Project Manager, I’m not sure I would have understood what their services actually were. This was unfortunate, considering they offered services that their clients actually wanted and needed – after school programs for inner city high school children. Click to read more.
Jul 7th, 2010
by Robin Dale Meyers.
Content articles can be a great way to generate traffic to your website, if you write and use them properly. On the flip side, if you don’t follow a few simple rules, they can actually hurt your business. Here are the top five myths about content articles. Pay attention: Click to read more.
May 15th, 2010
by Robin Dale Meyers.
Yesterday I spoke with a potential client who needed a writer with expertise in website copywriting. Or did he need an expert in content writing? He wasn’t exactly sure. He was creating a website for his start up company and knew it was important to have good copy and plenty of original content. But he was using the terms “copy” and “content” interchangeably. So I broke it down for him:
Website copy is the persuasive text written for your main pages such as your home page, your about us page and your services page. Copy also refers to the text used for print materials like ads, brochures, pamphlets and press kits. Copy is usually on the briefer side, allowing for snappy, crisp language that sells quickly. Click to read more.
Nov 2nd, 2009
by Robin Dale Meyers.
Today I had a new client come to me for help with her website copy. She has a brand new business and wasn’t sure what to include on her website or what pages she needed. She sought a professional copywriter to help her structure and write the content for her website and I was pleased she chose me. Click to read more.
