Ah, the press release. It’s one of the top requests from my clients when they want to generate interest in their businesses and traffic to their websites. With new product launches, expanded services, big campaigns landed, there’s always a newsworthy wave to ride those releases upon. But I recently encountered a client who used press releases to diffuse a crisis that could have turned ugly. In fact, it did turn ugly – but through our work together, he gave that situation an extreme makeover and turned it into a boost for business.
Posts Tagged ‘press releases’
Marketing Material vs. Press Releases
This past Friday one of my consistent clients came to me with a new copywriting project. She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material. This is simply not the case, and yet plenty of people confuse press releases with marketing material. My copywriter friends tell me they run into the same problem with their clients. So let me take a moment to explain the difference.
