Aug 17th, 2010
by Robin Dale Meyers.
I recently had a mid-sized business hire me to write their quarterly external newsletter, which they were hoping would create a stronger client bond. Part of my research to get to know them better was to review their website. Pretty standard process. But when I typed in their URL, I was appalled by what I saw.
Not only was the design lacking, but the copy was choppy and uneven. Chunks of copy covered the page like blobs of paint that had fallen unintentionally from a paint brush. The copy that was there was too lengthy and vague; had I not already talked to the Project Manager, I’m not sure I would have understood what their services actually were. This was unfortunate, considering they offered services that their clients actually wanted and needed – after school programs for inner city high school children. Click to read more.
Jun 8th, 2010
by Robin Dale Meyers.
The question: “How will you know what I want? Can you read minds or something?”
A potential client posed this question to me this morning. Putting the marketing pieces together for his new start-up gourmet gift company had put him in some precarious positions with previous copywriters. As it happens, the last fella he collaborated with – who knew him and had seemingly understood his vision – had let him down. He was, understandably, feeling wary about communicating with someone he’d never met. So this frustrated guy was already on the defensive but desperately wanted a professional who could take what was in his head and put it into the words he wanted…even if he couldn’t quite do that himself. Click to read more.
May 15th, 2010
by Robin Dale Meyers.
Yesterday I spoke with a potential client who needed a writer with expertise in website copywriting. Or did he need an expert in content writing? He wasn’t exactly sure. He was creating a website for his start up company and knew it was important to have good copy and plenty of original content. But he was using the terms “copy” and “content” interchangeably. So I broke it down for him:
Website copy is the persuasive text written for your main pages such as your home page, your about us page and your services page. Copy also refers to the text used for print materials like ads, brochures, pamphlets and press kits. Copy is usually on the briefer side, allowing for snappy, crisp language that sells quickly. Click to read more.
Apr 28th, 2010
by Robin Dale Meyers.
Thanks to the Internet, your business is right at your potential customers’ fingertips. But so is your competition. Five or ten years ago, you had at least 30 seconds to grab attention. But as our information-seeking brains adapt to the infinite opportunities slung at us on the web, that small window has shrunk to the size of a mouse hole. It is now more important than ever to show ‘em what you’ve got – and show ‘em fast. Click to read more.
Nov 9th, 2009
by Robin Dale Meyers.
Almost every time I begin working with a new client, they stress how little time they have to do everything they need to do, especially if they’re running a small business. Lack of time is often one of the reasons they’ve decided to work with a copywriter in the first place. But even large corporations have hired me to take on overflow projects that their marketing departments can’t handle because they simply don’t have the staff or the time. So, it’s become apparent to me that we could all use a quick lesson in time management. How do we create more time in the day? We can’t. But we can manage our work flow in such a way that makes time your friend, not your foe. Click to read more.
Nov 2nd, 2009
by Robin Dale Meyers.
Today I had a new client come to me for help with her website copy. She has a brand new business and wasn’t sure what to include on her website or what pages she needed. She sought a professional copywriter to help her structure and write the content for her website and I was pleased she chose me. Click to read more.
